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Good company: Driving meaningful change where it matters.
Meet the tech, retail, and software industry experts streamlining outdated processes and
solving loss-prevention challenges.
Management Team
Fran Heller
Founder & CEO
Prior to Good2Go and for more than 25 years Fran Heller was an executive in the pharmaceutical and biotech industries with expertise in business development, licensing, and legal affairs. In this sector, she was most recently SVP of Business Development at Bristol-Myers Squibb and a Trustee of the Bristol-Myers Squibb Foundation. Previously, she has also served as a Trustee of the Dana Farber Cancer Institute and a member of the Board of Directors at Affinivax, a private vaccine company recently sold to GSK. She is currently a director at Monterey Innovation, a special purpose acquisition company (SPAC), a director at the Big Sur Health Center, a non-profit rural healthcare facility, and the Co-Chair of Lava MaeX, a non-profit clean water/mobile hygiene organization based in San Francisco. She is a member of the California State Bar, is licensed by the U.S. Patent and Trademark Office, holds a Bachelor of Science and Master’s degrees in Biology, and a Juris Doctorate in Law.
Pete Gualfetti
VP, Design & Integration
As the Head of Design and Integration, Pete builds relationships with retail partners, manages the improvement of Good2Go’s proprietary technology kit and project timelines, leveraging his construction expertise to scale up Good2Go’s commercial installations. His background includes diverse experiences in private real estate development as a consultant, owner representative, advisor, and project manager for clients with unique construction challenges. Before his work in real estate, Pete worked in biotechnology, engineering enzymes for industrial application and cancer therapeutics at Genencor in Palo Alto, California. He has a Bachelor of Science from Colgate University and a Ph.D in Biophysical Chemistry from Penn State University.
James Vanreusel
CFO
James provides corporate finance and CFO advisory services through his own firm, Vanreusel Ventures and helps organizations develop strong foundations upon which to scale and replicate. Typically he serves clients who are early-stage and VC-funded (Series A - Series D). With Mathematics & Accounting degrees from the University of Kent, an MBA in Finance & Marketing from Rice University Business School and many years of experience, James brings the expertise startups want and need.
Ashley Hauff
Business Development
Ashley Hauff is an enthusiastic sales professional with over 15 years of experience in sales leadership. During her career, she has spearheaded product development projects, business development efforts, and account management of various Fortune 500 companies. She is passionate about developing and maintaining strong relationships centered on trust with each of her customers. With in-depth knowledge of effective sales strategies and outstanding presentation skills, she attributes her success to understanding her customers, developing the right action plan for their unique needs, and being committed to ensuring they realize the value in the solutions they choose. Ashley has been a lifelong resident of the state of Michigan, having graduated from Oakland University in Rochester and residing in metro Detroit.
Colton Coty
Marketing & Communications
With an extensive background in strategic marketing communications, Colton positions Good2Go’s brand and products as a key technology solutions provider and thought leader in the loss prevention and asset protection industry. He previously led the marketing communications department at Lava Mae, a Bay Area-based non-profit organization that mobilized mobile showers and toilets to people experiencing homelessness. Before Lava Mae, he worked in hospitality and tourism in San Francisco and Los Angeles in retail, coffee, and museums. Colton holds a Bachelor of Arts in Urban Studies and Planning from San Francisco State University and currently resides in his hometown of Los Angeles, CA.
Using innovative technology to solve problems and create social benefit is a good business model.”
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–Fran Heller, Founder and CEO, Good2Go
Board of Directors
Fran Heller
Founder & CEO
Good2Go, Inc.
Prior to Good2Go and for more than 25 years Fran Heller was an executive in the pharmaceutical and biotech industries with expertise in business development, licensing, and legal affairs. In this sector, she was most recently SVP of Business Development at Bristol-Myers Squibb and a Trustee of the Bristol-Myers Squibb Foundation. Previously, she has also served as a Trustee of the Dana Farber Cancer Institute and a member of the Board of Directors at Affinivax, a private vaccine company recently sold to GSK. She is currently a director at Monterey Innovation, a special purpose acquisition company (SPAC), a director at the Big Sur Health Center, a non-profit rural healthcare facility, and the Co-Chair of Lava MaeX, a non-profit clean water/mobile hygiene organization based in San Francisco. She is a member of the California State Bar, is licensed by the U.S. Patent and Trademark Office, holds a Bachelor of Science and Master’s degrees in Biology, and a Juris Doctorate in Law.
Dr. John B. Elstrott
Former Chairman
Whole Foods Market
John Elstrott is the former chairman of the board at Whole Foods Market. He serves on the board at, Laitram, Traditional Medicinals, Concentric, Chocolove, and Next Foods. Elstrott was previously employed as a director for Stewart Enterprises, Inc. and chief financial officer for Celestial Seasonings, Inc. He previously also served on the board of Danos, Barriere Construction, Fraenkel Co., Source Capital, PreSonus, Neil Corp., Sambazon, White Wave, Spectrum Organic Products, Politan Row, and Zehnder Communications. He received his undergraduate and master's degrees in economics from Louisiana State University and a doctorate in economics from the University of Colorado Boulder. He is an emeritus Entrepreneurship Professor of Entrepreneurship from Tulane University.
Bob Green
Managing General Partner
Greenway Capital, LP
Robert is a former Fortune100 CEO in the energy, telecom, and utility industries, and has extensive experience in operations, strategy, capital markets, and mergers and acquisitions. He has served on the boards of directors of seven publicly traded companies, five of which he was elected Chairman of the Board. Greenway Capital is a growth equity and venture capital company that specializes in growth capital or liquidity for founders and early investors. The firm currently primarily focuses on software as a service and technology enabled companies. Greenway Capital works alongside management to accelerate growth while continuing to build industry leading businesses.
Tony D'Onofrio
President, Sensormatic
CEO, TD Insights
Tony D’Onofrio is currently the President of Sensormatic, and is responsible for strategic planning initiatives that support ongoing innovation and industry-leading solutions. He is also CEO of the consultancy firm TD Insights where he is recognized as a global social media influencer in retail, security, and emerging tech. Tony is listed as a top 100 Global Retail Influencer 2023 and publishes regularly on multiple global platforms including www.tonydonofrio.com. Previously he was CEO and Managing Director, Global Retail Business Unit at Prosegur. He also serves on several boards including Member of the Board of Advisors Loss Prevention Research Council (LPRC).
Kate Lavelle
Former EVP & CFO
Dunkin' Brands
Kate S. Lavelle served as the Executive Vice President and Chief Financial Officer of Dunkin’ Brands, Inc. from December 2004 until July 2010. Prior to Dunkin’ Brands, Ms. Lavelle served as Global Senior VP for Finance and Chief Accounting Officer of LSG Sky Chefs, a wholly owned subsidiary of Lufthansa Airlines from January 2003 until August 2004. Ms. Lavelle served in various other management positions for LSG Sky Chefs, from March 1998 until January 2003. She began her career at Arthur Andersen LLP, where for more than 10 years she served as Senior Audit Manager in charge of the administration of audits and other professional engagements. Since January 2012, she has served on the Board of Directors and is currently Chairman of the Audit Committee of Sonic Corp. Previously, Ms. Lavelle was a Director of Jones Lang LaSalle from May 2013 to May 2015, and from 2005 until July 2007, she served as a member of the Board of Directors of Swift & Company, an American food processing company that was acquired in 2007. She has a B.S. in Management from Tulane University.
Hiroshi Lockheimer
SVP Platforms & Ecosystems
Hiroshi Lockheimer leads Platforms & Ecosystems at Google, a group of products and services including Android, Google Play, Chrome browser and the web platform, ChromeOS, and Photos. He joined Google in 2006 to work on engineering and product development for the Android platform. Since then, he has spearheaded innovations in the Android, Play, and Chrome ecosystems that have enabled Android and Chrome to become the most popular operating system and browser in the world, and helped Google Play reach 2.5 billion active users a month across 190+ countries for more than 2 million apps. He now manages thousands of industry partnerships and oversees four of Google’s products that each serve more than a billion users. Prior to joining Google, he spent a decade building his software engineering career and expertise in operating systems in Silicon Valley, including as the first employee of Danger and other roles at Palm, Good Technology (Blackberry), and Microsoft.
David Lintz
CEO
AS Software
David is currently CEO of AS Software, the leading provider of Healthcare ultrasound reporting and Digital Imaging and Communications Management (“DICOM”) software. David brings over 25 years of enterprise software and healthcare industry leadership experience. As seasoned CEO and Sales Leader he is experienced leading and growing global businesses in both early-stage growth environments as well as large corporate environments. Defines strategic vision, builds high-performance, motivated teams, and creates a business culture grounded in collaboration, innovation, engagement, and accountability. Experienced and successful in achieving market leadership, sustainable growth, and/or profitable exit.
Good2Go offers a strong product utilized by some of the largest retailers in the country. I am excited to join the Good2Go Board to accelerate their go to market efforts.”
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– David Lintz
Advisors
Tony D'Onofrio
President, Sensormatic
CEO, TD Insights
Chairman, LP Advisory Board
Tony D’Onofrio is currently the President of Sensormatic, and is responsible for strategic planning initiatives that support ongoing innovation and industry-leading solutions. He is also CEO of the consultancy firm TD Insights where he is recognized as a global social media influencer in retail, security, and emerging tech. Tony is listed as a top 100 Global Retail Influencer 2023 and publishes regularly on multiple global platforms including www.tonydonofrio.com. Previously he was CEO and Managing Director, Global Retail Business Unit at Prosegur. He also serves on several boards including Member of the Board of Advisors Loss Prevention Research Council (LPRC).
Brand Elverston
Founder & Principal
Elverston Consulting, LLC
Member, LP Advisory Board
Brand L. Elverston retired from Walmart corporate in 2017 after nearly 22 years serving in various leadership positions at the company’s headquarters. Since his retirement from corporate life, Brand founded and operates his own retail risk-mitigation technology consulting business with clients around the world. Prior to joining Walmart, Brand served on active duty as a U.S. Army Field Artillery officer for 12 years holding numerous key leadership positions including commanding two combat artillery units in Germany and closing out his active service serving as the senior officer instructor while assigned to the US Army Field Artillery School. In 2003, while working for Walmart, Brand was recalled to active duty in support of Operation Enduring Freedom, spending most that year in Afghanistan assigned to the Office of Military Cooperation – Afghanistan, in Kabul. With an undeniable affinity, and life-long passion for mentorship and guiding professional talent to conquer challenges and prosper, Brand is an active guest speaker at the University of Alabama, directly engaging with students, sharing his life lessons and counsel for the about-to-be-professionals entering the workplace.
Pedro Ramos
CRO
Appriss Retail
Member, LP Advisory Board
Pedro Ramos is the Chief Revenue Officer (CRO) at Appriss Retail and was formerly the Vice President of Sales for Agilence’s retail solutions focused on reducing cashier fraud and improving asset management for America’s retailers. Ramos formerly served as the assistant vice president for Loss Prevention at Pathmark Stores Inc., a northeastern United States supermarket chain. While at Pathmark, Ramos managed the Loss Prevention and reverse logistics programs for 141 retail stores. Ramos is a former chairman of the New Jersey Food Council’s Loss Prevention Committee. He is active in Pennsylvania Food Merchants Association, NY Food Industry Alliance and the Loss Prevention Foundation.
Chris O'Leary
Founder
LP Recruiters, LLC
Member, LP Advisory Board
Chris is the founder of Loss Prevention Recruiters, LLC a trusted partner for talent acquisition in retail enterprise loss prevention/asset protection/security/business continuity and safety. He is a former loss prevention executive with over 25 years experience.
David Shugan
Senior Executive,
Asset Protection
Member, LP Advisory Board
David Shugan, CFI, is an executive leader with over 30 years of experience in asset protection, risk resiliency, fraud prevention, audit, safety, and supply chain integrity. His extensive career includes senior leadership roles at Carter’s, Cracker Barrel Restaurants, and other top brands. David is an influential member of the National Retail Federation’s (NRF) Loss Prevention Advisory Council and the Retail Industry Leaders Association (RILA) council. A prominent speaker at industry conferences, he brings a wealth of knowledge and experience to the industry from his base in Atlanta.
Ujjwal Singh
CTO & CPO
Multiverse
Senior Tech Advisor
CTO, technology entrepreneur, multiple start up founder and engineer with over 25 years’ experience in digital technology and product. I have a passion for using leveraging new technologies to solve hard human problems in the areas of communication, collaboration, and community. I thrive in innovative environments and regularly advise and invest in global digital technology startups.
Tam Hulusi
Founder & Principal
Mycroft Partners, Inc.
Senior Tech Advisor
Dr. Tam Hulusi is a veteran of the industry, whose expertise spans the areas of identity management, security, IoT and other emerging technologies. In addition to currently serving on the Boards of SafeTrust, Unikey Technologies and RemoteLock, Tam spent more than a decade at HID Global as its Senior Vice President of Strategic Innovation and during his career has held several industry roles including Vice President of Honeywell’s Access Control Systems, and CEO of Group4 Technology (now G4S). Throughout his career, Hulusi has had a significant impact in leading product innovation, business development, as well as leading growth technology companies. During his time at HID, Hulusi led the team that were incubators for the first mobile credential, trusted IoT tags and delivering trust based services online. Tam is also an inventor with nine patents. He holds a Ph.D. in Physics from the Institute of Polymer Science, University of Essex, and M.Sc. in Quantum Mechanics from the University of Sussex. He is a graduate of Harvard Business School’s International Senior Management Program.
Angela Watson
Former Account Executive
Salesforce
Senior Advisor
Angela Watson is a seasoned Sales Executive with an extensive history working with large multinational technology companies. She has more than 25 years experience with expertise in sales execution, business development, account management/retention and analytical solution design. She’s helped leading Retail and Consumer Goods companies re-engineer their sales and field execution processes to drive better customer outcomes, increase overall customer sentiment and drive revenue. She was most recently a Senior Sales Executive at Salesforce, where she consistently exceeded goals and helping customers understand the value of Intelligent Insights to drive more predictable outcomes. Angela is a graduate of the University of California in Santa Barbara, and lives in Santa Barbara.
George De Marco
Managing Partner, DECO Ventures
Chairman, ESX
Senior Security Tech Advisor
George received numerous business awards over the years for his volunteer service in the electronic security and life safety industry, including a life-time achievement award. A published author of industry articles, keynote speaker, and moderator, George continues his entrepreneurial journey and his life-long quest to keep learning from exceptional businesses and people. Previously George De Marco began his entrepreneurial journey in 1981. Founder and CEO of Greater Alarm, George brought together a team of highly-motivated individuals that achieved nationwide recognition for growth, innovation and customer experience in the electronic security and life safety and custom electronics industry. After selling his company in 2004, George was asked to help kickstart the Electronic Security Expo (ESX) in 2007, an industry conference, and continues to serve as its chairman. He was also appointed under two governors of California as a board member for the Bureau of Security and Investigative Services.
Walter Nirenberg
Head of US Payments Practice
EPAM Systems
Senior Payments Tech Advisor
Walter has more than 30 years of experience in the payments industry and is currently Head of the Open Banking & Payments Practice for the Americas at EPAM. Previously at, Plastiq, a seven-year-old FinTech company providing cash management services to small, medium and large enterprises, where he lead Partnerships and Business Development. Prior to joining Plastiq, Walter held a similar role with Clover, a Fiserv Company. Before that, he served ten years in key management roles in business development for MasterCard Worldwide.
Good platform.
See how Good2Go automated access solutions give customers secure, frictionless access to restrooms and dressing rooms while deterring crime and misuse.