“Using innovative technology to solve problems and create social benefit is a good business model.”

-Fran Heller, Founder and CEO, Good2Go

In 2015, Good2Go founder Fran Heller was training with a group of runners. One of them needed a restroom which was nowhere to be found. A conversation began about the difficulty and hassle of finding public restrooms in an age when we have smart technology to do just about anything on a smartphone. A better way was long overdue, not just for restrooms but also for other everyday access needs such as office lobbies and visitor parking. Real-life access challenges were the inspiration for the real-life solutions Good2Go provides.

Good2Go access and queue management uses IoT to connect technology to everyday

situations, increasing consumer convenience and retailer customer service. In short, Good2Go provides access to the places people want to go.

San Francisco: 27+ million visitors.

Almost 1 million residents.

Far too few restrooms.

Our first mobile app was inspired by the reality that many major cities struggle with inadequate public resources. The Good2Go restroom on-demand app is currently making life better for both users and retailers throughout San Francisco, with many more cities and access management products launching in the future. Our small team has enjoyed a large reach, serving over 750,000 Good2Go customers with major growth projected ahead.

Rideshare drivers

“Thank you for solving a real problem.” - Lyft driver


Parents with small children

"One of the biggest obstacles dads face when they’re out and about with their kids is a lack of access to baby-changing facilities." -Today Parents, Magazine, June 13, 2019



“The number of visitors to San Francisco and their spending have increased for nine straight years.”
- SF Chronicle, March 18, 2019


Good2Go Mobile unit proudly partners with TOTO

TOTO, has always been inspired by a desire to improve everyone’s quality of life. Through almost a century rich with innovation, TOTO has changed the perception of what a bathroom can be — and how it can be used.


Community Commitment

At Good2Go, we believe in the power of community and giving back. We're committed to finding and supporting non-profit organizations that align with our beliefs in every city we launch. In San Francisco, we are proud to support Lava Mae, a non-profit that brings mobile hygiene and other critical services to the street—delivered with an extraordinary level of care called Radical Hospitality.


Good2Go’s partnership with Lava Mae includes donating proceeds, services, and our team’s time at Lava Mae's Pop-Up Care Villages. Our Retailer partners also donate food, and in some cases, their revenue share.

Management Team

Fran Heller, Founder and CEO

Prior to starting Good2Go, Fran was an executive in the pharmaceutical and biotech industries with expertise in business development, licensing, and legal affairs. Most recently, she was Senior Vice President of Business Development at Bristol-Myers Squibb and a trustee of the Bristol-Myers Squibb Foundation. She currently serves as a trustee of the Dana Farber Cancer Institute and is a member of the Board of Directors at Affinivax, a private early stage vaccine company and Lava Mae, a non-profit mobile hygiene organization. Fran has also served as an advisor to x-Cella, a private biotech company, GoFundMe’s Impact Fund and pH Pharma. Fran is a member of the California State Bar and licensed by the U.S. Patent and Trademark Office. She holds a Bachelor of Science degree in Biology from Tulane University, a Master of Arts degree in Biology from American University, and a Juris Doctorate from Golden Gate University School of Law.

Pete Gualfetti, VP of Design and Integration

As the Head of Design and Integration, Pete builds relationships with retail partners, manages the improvement of Good2Go’s proprietary technology kit and project timelines, leveraging his construction expertise to scale up Good2Go’s commercial installations. His background includes diverse experiences in private real estate development as a consultant, owner representative, advisor, and project manager for clients with unique construction challenges. Before his work in real estate, Pete worked in biotechnology, engineering enzymes for industrial application and cancer therapeutics at Genencor in Palo Alto, California. He has a Bachelor of Science from Colgate University and a Ph.D in Biophysical Chemistry from Penn State University.

R. Adam Smith, VP of Business Operations

R. Adam Smith became fascinated with the intersection between food, people and the environment while living in a German farming village as a child. After earning a degree in Culinary Arts from the Culinary Institute of America, Adam spent 15 years as an Executive Chef leading high profile restaurants in Los Angeles, Santa Barbara, Aspen and San Francisco. Adam’s unique combination of cutting-edge creativity and clear-eyed business sense earned him a reputation as a “fixer” and “Culinary Mercenary.” As Executive Director of Store Development for Whole Foods Market, Adam led the real estate, design, construction and facilities maintenance teams through a period of exponential growth in one of the most complex and competitive markets in the U.S. Adam used his problem-solving skills to establish alignment between government officials, neighborhood groups, real estate developers, contractors and landlords to get projects approved and completed. With a 20-year career leading multiple teams through rapid growth and tectonic economic and technological transitions, Adam employs innovative thinking and steady leadership to identify opportunities to increase efficiencies and expand possibilities

Mayank Saxena, Technology Advisor

Mayank is a seasoned engineering leader and entrepreneur with a strong commercialization track record in product innovation, time to market and customer experience. He has 20+ years of technology, R&D, software, product development & team building experience at Nortek-control, NetApp, Microsoft & HP. He successfully co-founded two tech companies and sits on advisory boards. He holds M.S. in Computer Science from USC, LA and is an inventor on multiple US patents.

Walter Nirenberg, Senior Payments Technology Advisor

Walter has more than 30 years of experience in the payments industry and is currently Head of the Open Banking & Payments Practice for the Americas at EPAM. Previously at, Plastiq, a seven-year-old FinTech company providing cash management services to small, medium and large enterprises, where he lead Partnerships and Business Development. Prior to joining Plastiq, Walter held a similar role with Clover, a Fiserv Company. Before that, he served ten years in key management roles in business development for MasterCard Worldwide. Prior to joining MasterCard, Walter spent five years at Visa, where he was Vice President of Commercial Payment Products and Multinational Sales. He is a graduate of Clark University in Massachusetts and the Executive Marketing Program at Columbia University in New York. Walter was a native New Yorker who moved to San Francisco over 20 years ago where he now lives with his wife, a retired CBS Radio executive who is now a volunteer with 826 Valencia, the Dave Eggers non-profit organization in the Mission District of San Francisco dedicated to helping children and young adults develop writing skills and to helping teachers inspire their students to write. She also works as an active advocate for homelessness solutions. Both Walter and his wife, Dory, are committed to social entrepreneurialism around the world.

Board of Directors

Fran Heller, Founder and CEO

Prior to starting Good2Go, Fran was an executive in the pharmaceutical and biotech industries with expertise in business development, licensing and legal affairs. Most recently, she was senior vice president of business development at Bristol-Myers Squibb and a trustee of the Bristol-Myers Squibb Foundation. Fran currently serves as a trustee of the Dana Farber Cancer Institute and is a member of the Board of Directors at Zafgen, Inc., a public biotech company, and Affinivax, a private early stage vaccine company. Fran serves as an adviser to Sentieon, a bioinformatics company and GoFundMe’s Impact Fund. Fran is a member of the California State Bar and licensed by the U.S. Patent and Trademark Office. She holds a B.S. in biology from Tulane University, an M.A. in biology from American University, and a J.D. from Golden Gate University School of Law.

Dr. John B. Elstrott, Former Chairman, Whole Foods Market

John Elstrott is the former chairman of the board at Whole Foods Market. He serves on the board at Danos, Fraenkel Co., Laitram, Traditional Medicinals, Source Capital, Presonus, Concentric, Chocolove, Next Foods, Neill Corp, and MicroBiome Therapeutic. Elstrott was previously employed as an a director for Stewart Enterprises, Inc. and chief financial officer for Celestial Seasonings, Inc. He also served on the board at Spectrum Organic Products, Inc., Sambazon, Inc. and Zehnder Communications, Inc. He received his undergraduate and master's degrees in economics from Louisiana State University and a doctorate in economics from the University of Colorado Boulder.

Kate Lavelle, Former EVP and CFO, Dunkin' Brands

Kate S. Lavelle served as the Executive Vice President and Chief Financial Officer of Dunkin’ Brands, Inc. from December 2004 until July 2010. Prior to Dunkin’ Brands, Ms. Lavelle served as Global Senior VP for Finance and Chief Accounting Officer of LSG Sky Chefs, a wholly owned subsidiary of Lufthansa Airlines from January 2003 until August 2004. Ms. Lavelle served in various other management positions for LSG Sky Chefs, from March 1998 until January 2003. She began her career at Arthur Andersen LLP, where for more than 10 years she served as Senior Audit Manager in charge of the administration of audits and other professional engagements. Since January 2012, she has served on the Board of Directors and is currently Chairman of the Audit Committee of Sonic Corp. Previously, Ms. Lavelle was a Director of Jones Lang LaSalle from May 2013 to May 2015, and from 2005 until July 2007, she served as a member of the Board of Directors of Swift & Company, an American food processing company that was acquired in 2007. She has a B.S. in Management from Tulane University.

Hiroshi Lockheimer, SVP Google

Since Hiroshi joined Google in 2006—two years before the official launch of Android 1.0—he’s led engineering and product development for the Android platform. Through the years, he’s played a critical role building out the Android ecosystem by cultivating thousands of industry partnerships. Android started with one device, one carrier and one hardware partner in 2008 with the T-Mobile G1 and now has over 24,000 devices from over 1,300 brands. In addition to Android, Hiroshi has since added web platform, Chrome OS and Google Play to his overall responsibilities. Hiroshi has over 20 years of engineering, product and partnership experience in operating systems, computing platforms and consumer electronics. Prior to Google, Hiroshi held senior positions at a range of leading companies and startups including Microsoft, Palm, Good Technology and Be. He was the first employee at Danger, which was best known for creating the T-Mobile Sidekick.

Bob Green, Greenway Capital, LP

Robert is a former Fortune100 CEO in the energy, telecom, and utility industries, and has extensive experience in operations,strategy, capital markets, and mergers and acquisitions. He has served on the boards of directorsof seven publicly traded companies, five of which he was elected Chairman of the Board. Greenway Capitalis a growth equity and venture capital company that specializes in growth capital or liquidity for foundersand early investors. The firm currently primarily focuses on software as a service and technologyenabled companies. Greenway Capital works alongside management to accelerate growth whilecontinuing to build industry leading businesses.