“Using innovative technology to solve problems and create social benefit is a good business model.”

-Fran Heller, Founder and CEO, Good2Go

In 2015, Good2Go founder Fran Heller was training with a group of runners. One of them needed a restroom which was nowhere to be found. A conversation began about the difficulty and hassle of finding public restrooms in an age when we have smart technology to do just about anything on a smartphone. A better way was long overdue, not just for restrooms but also for other everyday access needs such as office lobbies and visitor parking. Real-life access challenges were the inspiration for the real-life solutions Good2Go provides.

Good2Go access and queue management uses IoT to connect technology to everyday

situations, increasing consumer convenience and retailer customer service. In short, Good2Go provides access to the places people want to go.

San Francisco: 27+ million visitors.

Almost 1 million residents.

Far too few public restrooms.

Our first mobile app was inspired by the reality that many major cities struggle with inadequate public resources. The Good2Go restroom on-demand app is currently making life better for both users and retailers throughout San Francisco, with many more cities and access management products launching in the future. Our small team has enjoyed a large reach, serving over 750,000 Good2Go customers with major growth projected ahead.

Rideshare drivers

“Thank you for solving a real problem.” - Lyft driver

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Parents with small children

"One of the biggest obstacles dads face when they’re out and about with their kids is a lack of access to baby-changing facilities." -Today Parents, Magazine, June 13, 2019

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Tourists

“The number of visitors to San Francisco and their spending have increased for nine straight years.”
- SF Chronicle, March 18, 2019

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Good2Go Mobile unit proudly partners with TOTO

TOTO, has always been inspired by a desire to improve everyone’s quality of life. Through almost a century rich with innovation, TOTO has changed the perception of what a bathroom can be — and how it can be used.

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Community Commitment

At Good2Go, we believe in the power of community and giving back. We're committed to finding and supporting non-profit organizations that align with our beliefs in every city we launch. In San Francisco, we are proud to support Lava Mae, a non-profit that brings mobile hygiene and other critical services to the street—delivered with an extraordinary level of care called Radical Hospitality.

 

Good2Go’s partnership with Lava Mae includes donating proceeds, services, and our team’s time at Lava Mae's Pop-Up Care Villages. Our Retailer partners also donate food, and in some cases, their revenue share.

Management Team

Fran Heller, Founder and CEO

Prior to starting Good2Go, Fran was an executive in the pharmaceutical and biotech industries with expertise in business development, licensing, and legal affairs. Most recently, she was Senior Vice President of Business Development at Bristol-Myers Squibb and a trustee of the Bristol-Myers Squibb Foundation. She currently serves as a trustee of the Dana Farber Cancer Institute and is a member of the Board of Directors at Affinivax, a private early stage vaccine company and Lava Mae, a non-profit mobile hygiene organization. Fran has also served as an advisor to x-Cella, a private biotech company, GoFundMe’s Impact Fund and pH Pharma. Fran is a member of the California State Bar and licensed by the U.S. Patent and Trademark Office. She holds a Bachelor of Science degree in Biology from Tulane University, a Master of Arts degree in Biology from American University, and a Juris Doctorate from Golden Gate University School of Law.



Letha McLaren, Product Consultant

An IoT veteran, Letha holds 20+ years of diverse marketing, product development and business leadership experience in various internet-of-things markets. Previously, Letha served as the Vice President of Product at CloudCar where she led product direction in the emerging market of connected vehicles. Prior to that, Letha served as Chief Marketing Officer & Vice President of Product at Icontrol Networks where she led the product investments and corresponding marketing strategies to grow revenue and deliver compelling customer experiences in the connected home market. Letha has a Bachelor of Science degree in Electrical Engineering from Southern Tech in Marietta, Georgia and a Global MBA from the Georgia Institute of Technology in Atlanta, Georgia.



Pete Gualfetti, VP of Design and Integration

As the Head of Design and Integration, Pete builds relationships with retail partners, manages the improvement of Good2Go’s proprietary technology kit and project timelines, leveraging his construction expertise to scale up Good2Go’s commercial installations. His background includes diverse experiences in private real estate development as a consultant, owner representative, advisor, and project manager for clients with unique construction challenges. Before his work in real estate, Pete worked in biotechnology, engineering enzymes for industrial application and cancer therapeutics at Genencor in Palo Alto, California. He has a Bachelor of Science from Colgate University and a Ph.D in Biophysical Chemistry from Penn State University.



Mei Fullterton, VP of Engineering

Mei led the design and build of the Good2Go MVP and is currently the Head of Engineering. Prior to Good2Go, she was the Co-founder and CTO of Elttila, a mobile mental health platform. Formerly, she was the Senior Director of International Ecommerce Engineering at American Eagle Outfitters. Prior to that Mei was Senior Director of Global Ecommerce Systems at Office Depot, where she was instrumental in successfully launching custom-built B2B and B2C platforms globally in more than 20 countries with sales over $4B a year. She holds a Master of Science degree in Computer Science from Florida Atlantic University.



R. Adam Smith, Sales Consultant

R. Adam Smith became fascinated with the intersection between food, people and the environment while living in a German farming village as a child. After earning a degree in Culinary Arts from the Culinary Institute of America, Adam spent 15 years as an Executive Chef leading high profile restaurants in Los Angeles, Santa Barbara, Aspen and San Francisco. Adam’s unique combination of cutting-edge creativity and clear-eyed business sense earned him a reputation as a “fixer” and “Culinary Mercenary.” As Executive Director of Store Development for Whole Foods Market, Adam led the real estate, design, construction and facilities maintenance teams through a period of exponential growth in one of the most complex and competitive markets in the U.S. Adam used his problem-solving skills to establish alignment between government officials, neighborhood groups, real estate developers, contractors and landlords to get projects approved and completed. With a 20-year career leading multiple teams through rapid growth and tectonic economic and technological transitions, Adam employs innovative thinking and steady leadership to identify opportunities to increase efficiencies and expand possibilities



Board of Directors

Fran Heller, Founder and CEO

Prior to starting Good2Go, Fran was an executive in the pharmaceutical and biotech industries with expertise in business development, licensing, and legal affairs. Most recently, she was Senior Vice President of Business Development at Bristol-Myers Squibb and a trustee of the Bristol-Myers Squibb Foundation. She currently serves as a trustee of the Dana Farber Cancer Institute and is a member of the Board of Directors at Affinivax, a private early stage vaccine company and Lava Mae, a non-profit mobile hygiene organization. Fran has also served as an advisor to x-Cella, a private biotech company, GoFundMe’s Impact Fund and pH Pharma. Fran is a member of the California State Bar and licensed by the U.S. Patent and Trademark Office. She holds a Bachelor of Science degree in Biology from Tulane University, a Master of Arts degree in Biology from American University, and a Juris Doctorate from Golden Gate University School of Law.



Letha McLaren, Product Consultant

An IoT veteran, Letha holds 20+ years of diverse marketing, product development and business leadership experience in various internet-of-things markets. Previously, Letha served as the Vice President of Product at CloudCar where she led product direction in the emerging market of connected vehicles. Prior to that, Letha served as Chief Marketing Officer & Vice President of Product at Icontrol Networks where she led the product investments and corresponding marketing strategies to grow revenue and deliver compelling customer experiences in the connected home market. Letha has a Bachelor of Science degree in Electrical Engineering from Southern Tech in Marietta, Georgia and a Global MBA from the Georgia Institute of Technology in Atlanta, Georgia.



Pete Gualfetti, VP of Design and Integration

As the Head of Design and Integration, Pete builds relationships with retail partners, manages the improvement of Good2Go’s proprietary technology kit and project timelines, leveraging his construction expertise to scale up Good2Go’s commercial installations. His background includes diverse experiences in private real estate development as a consultant, owner representative, advisor, and project manager for clients with unique construction challenges. Before his work in real estate, Pete worked in biotechnology, engineering enzymes for industrial application and cancer therapeutics at Genencor in Palo Alto, California. He has a Bachelor of Science from Colgate University and a Ph.D in Biophysical Chemistry from Penn State University.



Mei Fullterton, VP of Engineering

Mei led the design and build of the Good2Go MVP and is currently the Head of Engineering. Prior to Good2Go, she was the Co-founder and CTO of Elttila, a mobile mental health platform. Formerly, she was the Senior Director of International Ecommerce Engineering at American Eagle Outfitters. Prior to that Mei was Senior Director of Global Ecommerce Systems at Office Depot, where she was instrumental in successfully launching custom-built B2B and B2C platforms globally in more than 20 countries with sales over $4B a year. She holds a Master of Science degree in Computer Science from Florida Atlantic University.



R. Adam Smith, Sales Consultant

R. Adam Smith became fascinated with the intersection between food, people and the environment while living in a German farming village as a child. After earning a degree in Culinary Arts from the Culinary Institute of America, Adam spent 15 years as an Executive Chef leading high profile restaurants in Los Angeles, Santa Barbara, Aspen and San Francisco. Adam’s unique combination of cutting-edge creativity and clear-eyed business sense earned him a reputation as a “fixer” and “Culinary Mercenary.” As Executive Director of Store Development for Whole Foods Market, Adam led the real estate, design, construction and facilities maintenance teams through a period of exponential growth in one of the most complex and competitive markets in the U.S. Adam used his problem-solving skills to establish alignment between government officials, neighborhood groups, real estate developers, contractors and landlords to get projects approved and completed. With a 20-year career leading multiple teams through rapid growth and tectonic economic and technological transitions, Adam employs innovative thinking and steady leadership to identify opportunities to increase efficiencies and expand possibilities



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